HUECO ROCK RANCH — IT LIVES!

JOIN THE AAC in celebrating the Hueco Rock Ranch purchase—the latest in a flurry of big pushes that America’s climbing club is making to help us all get out and up.

FOR ONE DAY ONLY

ON JULY 26, the American Alpine Club is launching an unprecedented all-hands-on-deck recruitment that is aimed at celebrating these big advances… and sharing them by signing up new climbers as AAC members EVERYWHERE. Become a member or renew your membership during our one-day Member Drive. You’ll get access to dozens of AAC benefits AND you’ll score the raddest, baddest Rock Ranch t-shirt this side of the Alamo. This limited-edition t-shirt can be had ONLY by joining or renewing on July 26.

HERE’S HOW:

1.    Surf your way over to americanalpineclub.org/hueco or call us at (303) 384-0110 on July 26

2.    Sign up and score dozens of AAC-only benefits

3.    Get your grubby little fingers on that limited-edition Rock Ranch t-shirt. Just punch in the promotion code that corresponds to your size when you sign up:

• 726XS — extra small t-shirt
• 726S — small t-shirt
• 726M — medium t-shirt
• 726L — large t-shirt
• 726XL — extra large t-shirt
• 726XXL — XXL t-shirt

4.    That’s it! Simple, right?

SO WHAT EXACTLY ARE WE CELEBRATING?

THE HUECO ROCK RANCH, outside of El Paso, Texas! That’s what. Earlier this month, the American Alpine Club bought the Ranch on behalf of climbers everywhere. For more than a decade, the Ranch has been the international gathering place for visitors to America’s best bouldering area, Hueco Tanks.

We at the AAC are beyond psyched to play a role in the history of this center of camping and guiding by becoming the steward of this lodging landmark. Our on-site presence will provide a comfortable camping scene just outside the park gates, while strengthening the relationship with the State Park to create the best possible future for climbers and climbing at Hueco Tanks.

We’re also devoting more than $15,000 this year to renovate the Hueco Rock Ranch before opening for the 2012–2013 winter season. But we need your help TODAY!

It is AAC member dues that have made this purchase possible, and only support from more AAC members will continue to sustain this important gathering place. Please consider joining or renewing your membership in the American Alpine Club to make the future for the Hueco Rock Ranch even more legendary.

The American Alpine Club has renewed its commitment to providing critical lodging at U.S. climbing destinations. The Club has run the Grand Teton Climbers’ Ranch for over 40 years, and in 2012 will open the Hueco Rock Ranch and a climbers’ campground in West Virginia’s New River Gorge. Learn more and support our good work at americanalpineclub.org

HUECO ROCK RANCH — IT LIVES!

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